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BRAHMA
BEIRA-RIO
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Art direction and visual design for Brahma's Brahmosidade campaign, developed for applications at Beira-Rio Stadium, home of Sport Club Internacional.
CLIENT: AMBEV — Brahma
AGENCY: Tornak Holding
YEAR: 2022
ROLE: Art Direction
More important than working with a major brand was seeing something I created become part of a place that had been part of my life since childhood.
I grew up going to Beira-Rio. I watched Internacional play there, celebrated, suffered through defeats, shared moments with people who mattered to me, and built memories long before my professional life had even begun.
Years later, seeing something that had started on my screen displayed inside that same stadium created a connection that's difficult to put into words.
It wasn't just another piece for Brahma.
To me, it was a small part of my work becoming part of a place that's also part of who I am.
A very special thank you to Luscielen, a friend and colleague who recommended me for the opportunity and worked alongside me on this project.
About the project
The campaign was built around “Brahmosidade,” a concept highlighting the signature creaminess associated with Brahma.
My role was to develop and adapt the visual pieces created for Beira-Rio, bringing the campaign's established identity together with elements connected to Internacional and translating the communication across its different applications throughout the stadium.
The challenge wasn't to reinvent the campaign. It was to make an established brand identity feel natural within another visual world — keeping Brahma instantly recognizable while creating a genuine connection with the club.
OBJECTIVE
Connect Brahma's campaign with the world of Sport Club Internacional and strengthen the brand's presence throughout the stadium.
AUDIENCE
Internacional supporters and visitors to Beira-Rio Stadium.
DELIVERABLES
Art direction and visual design for stadium applications and promotional materials.
Some projects make it into
the portfolio because of the work. Others stay because they mean something.
This one is both.
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