Some projects show what I can do.
Others show how
I work.
These are a few projects where I've had the opportunity to contribute to the creation, development, or evolution of real-world digital experiences.
Brahma × Beira-Rio
ART DIRECTION
More important than working with major brands was seeing something I created become part of a place that had been part of my life since childhood.
As an art director, I worked on Brahma pieces displayed at Beira-Rio, the stadium where I grew up watching Internacional play.
That's why this project was never just about football or advertising. It was about belonging, memory, and the strange feeling of seeing something I created become part of a place that's also part of who I am.
KnowU — Health Declaration
ART DIRECTION · MOTION DESIGN · 2D ANIMATION
KnowU needed to present a complex health declaration management solution in a way that was clear and easy to follow.
Working from the script and the brand's existing visual identity, I was responsible for the entire visual development of the piece: art direction, scene design, composition, and animation — including bringing the company's elephant mascot to life.
The challenge was turning a large amount of technical information into a visual narrative that felt simpler, more dynamic, and easier to understand.
Meu Trampo é Empreender
WEBSITE · UX/UI · DEVELOPMENT
Created for young people across the city of São Paulo, Meu Trampo é Empreender uses entrepreneurship education as a path toward income generation, financial independence, and new opportunities.
I didn't develop the original version of the website, but later became responsible for its ongoing maintenance and visual evolution, creating new layouts, pages, structures, and imagery as the project grew.
Here, digital isn't the project itself. It's the bridge that helps an opportunity reach the people who need it.
Content Editing
VIDEO EDITING · POST-PRODUCTION · VISUAL DIRECTION
Starting with raw footage, I handle the entire post-production process: editing, color correction and grading, pacing, graphics, and supporting visual material.
More than establishing an editing style, the goal is to create a consistent visual language without losing the natural presence of the person on screen.
Gerdau Transforma
DIGITAL EXPERIENCE · UX/UI · DEVELOPMENT
Gerdau Transforma is an entrepreneurship initiative focused primarily on people facing social vulnerability, and has already reached tens of thousands of participants.
I was responsible for the website's visual design and development — from organizing the information and designing the page layouts to selecting and treating imagery and translating the project's identity into a digital experience.
The work doesn't end when the website goes live. As new programs, content, and needs emerge, the website continues to evolve with them.
99
ART DIRECTION
For this 99 activation, I received the content and overall concept and was responsible for translating that information into a visual solution for the physical space.
Working within the brand's visual identity, I organized the messages into a modular composition, creating a system of blocks that allowed the content to be repeated and distributed across the structure while maintaining visual consistency.
A simple project in concept, but an interesting opportunity to take a solution created on screen and see it applied at full scale in a physical environment.
SJ Group
DIGITAL EXPERIENCE · UX/UI · DEVELOPMENT
SJ Group brings together different areas of agribusiness, spanning crops, seeds, cotton, livestock, and production processes connected to innovation and sustainability.
In partnership with Compacta, I was responsible for developing the website and translating the scale of the company into an organized digital experience, creating layouts, visual structure, and a clear presentation of the group's different areas.
This was a project where information architecture and visual direction needed to work together to present a complex operation without making the experience itself feel equally complex.
Quero Internet
ART DIRECTION · MOTION DESIGN · 2D ANIMATION
In partnership with Agência Pulsa, I developed three videos for Quero Internet, transforming scripts provided by the agency into audiovisual pieces designed for different audiences and communication goals.
Working from the direction of each script, I was responsible for the visual development of the videos — designing scenes, compositions, graphic elements, pacing, transitions, and animation to turn the information into communication that felt dynamic and easy to follow.
Room — 3D Study
3D · MODELING
A personal project created to explore a discipline I want to bring further into my work: 3D.
The idea was to build an isometric room inspired by the spaces where I spend much of my time, exploring modeling, materials, lighting, and composition to turn references from my own world into an environment.
More than reaching a final image, this project came from the desire to learn a new tool by creating with it — testing, making mistakes, and discovering new possibilities along the way.
